GIFT FOR HER
A wrapped present to unwrap a better future
In India, most pharmacies hide sanitary pages in newspapers because of the taboos associated with periods. McKinsey Design takes a step towards helping little girls build a positive perception with periods by replacing the newspapers at medical stores with gift wrapping paper.
Awards:
D&AD – Wood Pencil (2019)
New York Festivals Global Awards – Finalist (2019)
ADC Global – Bronze Cube (2020)
Creative team:
Swarna Thomas (CW)
Rasesh Patkar (CW)
Lavina Chandwany (AD)
Instructors:
Sudarshan Waghmare
Micheal Wilk
Niklas Frings-Rupp