THE NEXT FIRST
Inviting future women explorers to write their own history.
Women have broken numerous records in the world of exploration. They hold a spectacular list of ‘Firsts’, making it seem like every feat has been achieved.
To inspire the next generation of women explorers,
The North Face will point them towards the many ‘firsts’ that are yet to be to conquered, and help them become The Next First.
Awards:
Young Ones Brief, The One Club – Silver Pencil (2020)
Creative team:
Swarna Thomas (CW)
Rasesh Patkar (CW)
Lavina Chandwany (AD)
Instructors:
Sabine Georg
Niklas Frings-Rupp