TRUMP AGAINST TRUMP
Making Trump’s campaign signs turn against him using Augmented Reality
Nearly 100 million eligible American voters did not vote for a president in the previous election in 2016.
The two main reasons for this were:
1. People believing that the outcome won’t affect them
2. Not having enough knowledge about the candidates
Most non-voters also got their political fix through some sort of entertainment outlet.
Trump Against Trump was an independent initiative that turned Trump’s campaign signs against him using Augmented Reality and Geolocation.
All users had to do was visit trumpagainsttrump.org and scan a sign to find out how Trump’s presidency affected their region and, consequently, them or someone they love.
Creative team:
Swarna Thomas (Copywriter)
Rasesh Patkar (Copywriter)
Kai West Schlosser (Art Director)
Bui Nhi (Art Director)
Luc Palambo (Creative Technologist)
Choi So-Young (Front-end Developer)
Simon Ruhland (Legal Co-ordinator)
Client: Personal Project
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